As sports betting becomes embedded in social media environments, gambling companies employ marketing strategies that normalize early engagement among young audiences. This presentation supports education for young people and adults about risks associated with sports betting and gambling apps. Drawing on evidence from legalized sports betting expansion in the United States, the session examines youth exposure, marketing practices, and regulatory gaps influencing underage gambling risk. Particular attention is given to identity-based and gendered appeals targeting adolescent boys and young men. Grounded in prevention frameworks aligned with the National Council on Problem Gambling’s priorities, the presentation identifies education, policy, and strategies to reduce underage gambling harms.
