Illinois’ “Are You Really Winning?” campaign is the state’s unified, recognizable responsible gambling, prevention, and awareness brand bringing together prevention and treatment providers, the helpline, gambling venues (e.g., casinos, video gaming terminals, sports betting), and stakeholders (e.g., educational institutions, policy makers) under one consistent call-to-action. Entering its fifth year, this session shares the proven blueprint for designing and sustaining a cohesive statewide campaign, with special emphasis on youth prevention strategies including subcampaigns, “Don’t Bet Your Future” and the Art Competition. Attendees will leave with practical tools to convene stakeholders, secure buy-in, and launch or revitalize their own collective, inclusive, data-driven statewide initiative.
