The movement of gambling and communities interested in gambling to online spaces presents new challenges to harm reduction. The current study analyses a forum from a popular online forum hosting website (reddit.com) to determine its suitability as a source for data to inform gambling harm reduction in online spaces. Our exploratory analyses suggest that this reddit forum provides important information on how users communicate motivations to gamble, interpretations of gambling experiences, and define potential harms related to gambling online as well as how to avoid or remedy those harms.
