Lack of awareness of problem gambling is a contributor to low treatment seeking rates in gamblers, which is particularly concerning in college students who have higher problem gambling rates (Bijker et al., 2022; Nowak & Aloe, 2014). Prior quantitative work has failed to identify anticipated motives for seeking treatment in gamblers (Grant Weinandy et al., 2024). In Spring 2025, we will use thematic analysis to code 300 college students’ descriptions of the future circumstances that they bear in mind as indicators of problem gambling. Results will enable prevention and intervention services to increase awareness of problem gambling and treatment seeking.
