As the gambling landscape becomes increasingly complex, the need for a robust approach to responsible gambling regulation has never been more critical. This interactive workshop will delve into three pressing challenges in the regulatory environment: VIP players, non-traditional advertising, and financial behaviors. Through a series of thought-provoking discussions, we will explore key topics and invite participants to share their insights and feedback using interactive elements. Focusing on potential solutions and standards this session will help define the future of safer play and responsible gambling and drive real change in the industry.