Anna is Director of Operations and Finance at Betknowmore UK. Joining Betknowmore in 2019, as one of its first recruits, Anna came from a background of running herd on a team of technologists where she learned to interpret and arbitrate between the technical/technological capacity and business needs. She’s brought this approach to overseeing Betknowmore’s HR and organisational culture, IT/Data/Digital, fundraising, legal, and general operations – as Betknowmore has incorporated as a charity, grown to 51 staff and £3 million/year turnover, started working in three countries, and achieved accolades, awards and independent certifications of its efficacy.