Stacy Shaw leads Product Marketing and Brand Programs for the Oregon Lottery. She provides executive leadership and strategic direction for Lottery’s games and critical brand programs such as responsible gaming and customer experience. She stewards continuous improvement in RG programming, collaborating across diverse stakeholder groups including gambling operators, treatment, prevention and recovery professionals, researchers and legislators. Stacy is on the Board of Directors for the Responsible Gambling Council of Canada (RGCC) and the National Association of State and Provincial Lotteries (NASPL) RG committee. Previously, Stacy held senior marketing and business development roles with Hyatt Hotels, Preferred Hotels and Related Companies.