Sheila is the Director of Communications and Marketing for First Choice Services (FCS), a West Virginia-based non-profit operating 15 helplines, most focusing on behavioral health. Sheila has a Master’s Degree in Social Work and is a Licensed Social Worker. She is also an Internationally Certified Gambling Counselor. She coordinates strategy and creative design for mass media campaigns and social media and specializes in gaining earned media. Her efforts have resulted in FCS reaching over 150,000 help seekers per year. She enjoys presenting on topics related to mental health resources, problem gambling, and outreach strategies for social services organizations.