As the Founder and Managing Director of Neccton and an experienced gambling researcher, Michael has pioneered player protection capabilities globally over two decades. Michael holds a PhD in Psychology from Nottingham Trent University, focusing on gambling research, and has published more than 40 peer-reviewed articles aimed at understanding player behaviour and the impact of responsible gaming tools. Additionally, Michael has a strong track record of engaging with industry stakeholders, policymakers, and the public to discuss gambling research findings and their implications. His tools, including Mentor Live, are all scientifically sound and monitor players across the UK, Europe and North America.